Go Digital or Go Home: Why Customer-Facing Readiness is the Most Important CRO Mandate for the Work-Anywhere, Virtual Selling Era

Date: Thursday, September 17, 2020
Time: 11am US Pacific Daylight Time
Duration: 1 hour

Even before the pandemic, much of the sales motion was accelerating toward digital engagement of multiple buyer personas and committees.

CROs and CSOs at customer-oriented companies have adopted team selling and doubled down on digital enablement (onboarding, upskilling, monitoring, and coaching) to ensure the sales readiness of their teams for the current and post-pandemic era.

In this webinar focused on sales readiness for revenue leaders, guest speakers Hang Black, VP of Global Sales Enablement at Juniper Networks, and Mary Shea, Principal Analyst at Forrester Research, will discuss how the most competitive organizations are ‘democratizing B2B sales’ and building digital-first, customer-ready teams.

Attend to hear how world-class companies are:

  • Implementing a collaborative selling experience through a hub and spoke model of technical, functional, consulting and marketing resources

  • Doubling-down on a “remote first'' approach with the latest technologies and tactics to uplevel the readiness of both virtual/digital sales organizations and distributed field teams

  • Employing a modern sales readiness approach that personalizes learning, upskilling, monitoring, and coaching of personnel wherever they are
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