3 Mandates for Enabling Digital-First Sellers for the Next Normal


Date: Tuesday, July 28, 2020
Time: 11am US Pacific Daylight Time
Duration: 1 hour


The emerging virtual-everything environment requires enablement and readiness professionals to define and create a remote-ready seller who is equipped with the business acumen and digital-first skills to engage and close over a digital sales cycle. This requires a fresh look at content, training and communication were built for a different era - and not aligned to today’s needs of an equally remote buyer still expecting high-context, personalized service.

The Top 3 priorities for shaping your readiness response to address the digital new normal and inspire your workforce are:
  • Onboarding: Effective data-driven sales onboarding based on modeling the ideal digital profile including knowledge and skill strengths and gaps of your best sellers

  • Field Communications: Effective field communications through timely delivery of outcome-centric content (knowledge and skill specific) to distant sales teams to drive consistent alignment, participation and engagement, and ultimately value to prospects and customers

  • Effective Coaching at a Distance: Personalized, productive and supportive coaching interactions between managers and their reps that incorporate digital selling competencies and challenges, reinforce and remediate positive and consistent behavior while maximizing interfaces with evolving sales tech and processes

To discuss these critical areas and the success criteria to develop a successful readiness regimen for a modern workforce of remote and ready sellers, join TOPO Inc’s Dan Gottlieb, Senior Analyst - Sales Practice and Debbie Bender, Senior Consultant & Analyst for an interactive conversation hosted by MindTickle.
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